Many bloggers are extremely talented when it comes to getting unique visitors and page views but are totally lost in trying to capitalize on this traffic. They often resort to inserting Google Ads on their Blog, which rarely earns them enough money to buy them lunch much less make a living. So they join Affiliate Networks and throw up Banner Ads hoping for magic to happen, but again, they rarely earn any money. So the question remains: How can you convert your unique visitors into cash? The answer is simple: Conversion.
Let’s say your site get 2,000 unique visitors per day. That’s 2,000 different people across the PLANET reading your content DAILY. Imagine standing on stage in front of 2,000 people! That’s the magic of the internet – you can create content in your pajamas and draw audience’s numbering in the thousands! Now imagine if you could get 10% of those people to purchase a low-cost product or service that you create? That’s only 20 people out of 2,000!
The question now lies in what you are going to do to earn money from these people. You could offer them a product such as an eBook, T-Shirt, or an Informational DVD. If you sold 20 people an eBook for $10.00 each, you would earn $200.00 a day in passive income. It’s passive income because you only have to write the book once. $200.00 a day multiplied by 30 days is $6,000 a month in income, just from creating a blog and eBook! NOW you see how important it is to attract a lot of UNIQUE visitors and be good at converting.
Imagine you are a Web Developer and you created a blog offering web development and graphic design tips. You could offer CMS installation services or your graphic design services to your readers at a discounted rate for subscribing to your newsletter. You already know that these people really need your help, because they wouldn’t have visited your site if they didn’t. You get two benefits from offering the discount; you capture email their email address for future marketing and you don’t have to look for them or sell yourself. They are already sold on your service based on your great free tips!
I personally prefer to offer services or the subscription model because it’s less labor intensive and you can achieve awesome results if you have good content. EBook’s, Membership Subscriptions, DVD’s and Electronic Training Packages are awesome because you only have to create the content once and can distribute it a million times with little or no effort. Imagine if you where selling eBook, T-Shirts, Training Packages and design services all at once? Now you can truly see the benefits of Traffic and Unique visitors. That’s why traffic is such an important metric to people.
I challenge you to come up with an idea to capitalize on your Traffic. You could create a membership site with exclusive information or an eBook with “behind the scenes” inside information on your industry. Once you have formulated your idea, work on building traffic around it, and offer it for a low rate, but reasonable rate. You’ll be surprised how much money you can earn by selling a lot to a little bit of people! Let me know how your challenges or ask me for advice by leaving a comment!
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