Tweet, Twitter, Tweeter, Twittering, these terms are HOT in the mainstream media and web these days. Twitter has got a rock strapped on its back and those who know how to effectively use it can reap the benefits of its exploding growth! In this post I can show you some simple ways you can harness the growth and “instantaneousness” of Twitter to help you gain exposure blog and customers for you merchandise. Twitter is an invaluable and unprecedented marketing tool that can make you a ton of cash and put your blog on the map if used right!
Your Twitter Profile Page
One of the most effective ways to market your blog and/or online store is through your profile page. It’s often the first thing people look at when they decide to follow or learn more about you and its guaranteed to get you at least one click to your landing page. It’s up to you to convert that click into a returning customer! Using a custom background that explains what you are about and pointing your URL to a carefully crafted Twitter Landing page can ensure that you are converted these ENAGAGED visitors into repeat visitors.
Auto-Update Blog Plugins
I personally use Wordpress and Joomla for all my CMS projects and fortunately they both have free plugins that will send a tweet to your Twitterstream anytime I create a new blog post. This not only saves time, but also helps to promote new content updates so my followers can stay on top of my posts. I generally see a spike on the days that I create new posts, and this is largely due to the auto-tweets. You can get the here for Wordpress and here for Joomla.
Twitter Specials, Sales and Customer
If you are an online business, creating Twitter-only discounts is a MUST. This will help to generate more followers and buzz for your online store. It also will help in the “good will” category as well! Updates of whats on sale, Twitter Coupons, and Twitter Customer Service are the keys to a successful Twitter business presence. You could even set up a keyword scan using TweetLater or Twitter Search to see when people are talking about you so you can fix their issues or to reward them for spreading the good word about you! I recommend fixing Customer Services issues via DM though – you don’t want others seeing any potential dirty laundry!
FREE Twitter Content
This category is reserved to the more technically and graphic design capable. Offering free Twitter-based services or backgrounds and images is HUGE right. Creating a section on your blog offering a useful Twitter script/Web service or free backgrounds is almost guaranteed to increase your page views. It’s also good for promoting your work, so if you decide to create a pay service you have an instant portfolio of satisfied users. Many are already in this niche and are making quite and income from it!
Conclusion
This post was not meant to be a ‘be all and end all” for ideas. It’s merely a starting point to show you some of the many ways that you can use twitter to benefit your online projects. The time may come when people move on the next “hot” social network and you’ll be kicking yourself for not taking advantage of the opportunity that Twitter had offered to you. Subscribe to my TwitterStream and send me an @reply for more free ideas! I’m always ready to help! Do you have a Question, Comment or Rant in response to this post? Leave a Comment and BE HEARD!
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How to Use Twitter to Gain Exposure (and Customers) For Your Blog
Wednesday, 04 March 2009
Wednesday, 04 March 2009
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